Content marketing is one of the most simple and successful ways to promote any business, including spas and salons. You’ve undoubtedly heard of content marketing before, and you’ve probably done it with varying degrees of success.
We hope you’ll find these suggestions useful once you’ve finalized your marketing strategy and are ready to move forward.
Do not sell, but teach.
But first, bear in mind that no matter what platform you’re utilizing or what tactic you’re employing, there’s one thing you should always remember: teach, not sell.
This isn’t going to work because everyone else is attempting to sell the same thing.
They’ll pay attention to you and see you as someone they can trust, making them more inclined to seek you out when they need what you have to give.
This principle is successfully applied by many beauty brands, who provide information and tutorials. Spa, salons or barbershops, on the other hand, maybe hesitant since they are concerned about who will employ their services if their secrets are revealed.
The answer is almost everyone. You can teach people how to cut their own hair and massage their own necks, but 95% of them will refuse. Some tasks, such as fishtail braiding their own hair or massaging a partner’s feet, they will accomplish themselves.
1. Create social media.
Create social media such as blog, pages, account on Facebook and Instagram so your audience know how to reach and find you.
2. Update them all on a regular basis.
You can’t just leave your social media accounts and blogs unattended, especially if the last post was 6 months ago. That appears to be a horrible idea. Remove them if this is the case. It’s preferable to have no social media than to have social media that isn’t used.
3. On Instagram, share photos of attractive things, such as your space and services.
Obvious. Yes. However, it must be included. Make use of hashtags. On Instagram and Tiktok, hashtags are really important. You certainly already know this, but don’t neglect them.
4. Share tutorials or tips!
People are fascinated by beauty and wellness tips. Write about the best 5 strategies to keep your nails strong, your skin soft and silky, and your backache at bay.
5. Respond to comments on your social media posts.
Have a discussion. Please respond to everyone. “That’s good!” hit the like button on their remarks. “What a brilliant concept!” or “I loooove it!” Simply make a statement. Not only will people appreciate even the tiniest answer, but engagement breeds engagement, and the more interaction a post creates, the higher it will rank in news feeds and receive more views. Thank people for their opinions, even if they are negative. Don’t try to control the conversation by removing bad comments. That’s not how it works on social media.
6. Design a selfie station.
Invite clients to take selfies and share them online after using your services or treatments. Create a fun environment for individuals to do this in. Ask your clients to tag your spa’s Instagram so people can simply click your Instagram and you can get new viewers or followers.
7. Create a contest.
Create a social media contest in which participants are encouraged to upload their own films or tales, or to answer a question, and a prize is awarded. Nowadays, businesses use TikTok and Instagram live to hold a contest. While making a contest, you can slide about your spa’s activity and products that will help on encourage the audience to come to your spa or buy your products.
8. Use a good and organized website for your spa.
Customers do not like a lag, slow and unorganized website. Keep your customer happy by preparing the best website for your spa: Sparadise. It is an online bookings website that is useful for your spa. This website will manage clients, time, schedule an appointment and money flow of your spa. Get your early access at https://www.sparadise.asia/!